Recently, this question appeared on the site, which
has, at the moment once had the title of "Proving you're always an asshole, no matter your initial choices" - which has essentially no bearing to the mathematical content of the question and seems more designed to provoke people to click it than to describe what the question is. Given the discussion in this previous meta thread, which suggested that replacing titles like "Beautiful Geometry Problem" with more descriptive titles, it would seem clear that the author's choice of titling conflicts with community standards. However, there have already been two revisions improving the title, which the author undid. I do not think that the author's intent can be taken to override other standards, but the question itself is not deserving of closure and further edits are unlikely to do anything but start an edit war.
This is not the only time I've seen authors cling to bad titles - though it's far from a common issue, it is not unheard of for authors to deliberately use a nondescriptive title because they think it makes the question more enticing.
What should one do when the author rejects edits which make the titling more descriptive of the mathematical content?